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With 25 years in the advertising business (latterly as a strategic planner), backed up by an MSc. in Change, and an MBA, I understand how to influence behaviour change.

I have developed successful business building communication strategies for many brands including recently for Sensodyne, Aquafresh, Parodontax and Total Greek Yoghurt.

The Sensodyne campaign has tripled the size of their business, driven primarily by their communications campaign that focuses on a simple truth: That Dentists recommend Sensodyne because they know it works.